Research, Intelligence & Thought Leadership for FinTech and SaaS
Popular:
- 50
- Engagements
- 18
- Sectors covered
- 100
- Research hours
- 2025
- Practice founded
Who leads the work
“For six years, I've built my work around one principle: research has to earn its trust before it earns attention. I don't publish opinions — I publish evidence, findings, and analysis that a founder or marketing leader can put in front of their own board with confidence. Every engagement starts with real questions, not assumptions.”
Douglas Muriithi
Founder & Lead Researcher
Latest from the blog
View all posts- Market Intelligence
The Knowledge Gap Costing SaaS Companies Millions
Most SaaS companies know their product better than anyone and their market worse than their newest competitor. That asymmetry has a price, and it shows up in win rates before it shows up in the board deck.
Read the post - Thought Leadership
Why AI Alone Won't Win the Content Marketing Race
Generation costs collapsed. Credibility costs did not. The teams winning the next cycle are the ones that understood the difference early.
Read the post - Strategy
How Research-Driven Content Creates Competitive Advantage
Original research is the only content asset that appreciates. Here is the mechanism, and the operating model that makes it repeatable.
Read the post
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